While there are many ways to market your agency, creating a social media presence is one of the most effective ways to reach potential customers and connect with your current clients. While there are a multitude of social media platforms out there, there are a few that you’ll want to focus on to not only reach new customers but to present yourself as an expert and as a professional. For our purposes, we’ll be mainly focusing on Facebook and LinkedIn, but you can use these tips and strategies across all your social media profiles.

Leveraging LinkedIn

LinkedIn is the ultimate social media platform for the independent insurance agent. LinkedIn’s trust level with its users far exceeds all other social media platforms and is where users expect to see information about your industry and agency. The question becomes, how can LinkedIn help you grow your business?

Leverage your expertise. Showcase your insurance knowledge on LinkedIn. Whether that’s through articles you find, sharing insurance information, or giving your own advice and thoughts on insurance, LinkedIn is where you can leverage your industry knowledge and expertise to a broad audience.

Highlight your specialties. Let customers and business owners know what types of coverage you offer and how you can help them protect their personal and business assets.

Unlocking Facebook 

After LinkedIn, Facebook is the platform with the most opportunities for businesses and professionals to reach and interact with customers. With Facebook remaining the largest social media site, there remains more than ample opportunities to reach and connect with customers. While there are a lot of articles on how to use Facebook, there are core principles that can help your business find Facebook success.

Create a Facebook business page. Not separating your personal and professional Facebook accounts can create confusion when people come across your page. Setting up a Facebook business page with information that is like a Google My Business listing will help reduce confusion and provide a clear sense of who you are and what your agency has to offer.

Post regularly. You don’t have to post often but keep a regular schedule, whether once a month or every two weeks, to keep people following your business up-to-date and engaged.

Join groups and answer questions. Join local Facebook community groups and keep an eye out for opportunities to answer questions, give suggestions, or network with people in your area.

Ask for something. When you post on Facebook, ask your audience to do something. The call to action can be as simple as liking and sharing or commenting on an experience, but it could also as them to visit your site for a quote or refer a friend.

Offer a quote right through your Facebook page. Our quote comparison tool can be integrated directly into your Facebook page. Give anyone that comes across your page an easy way to get a new insurance quote and see how you can help them save money.

Identify your audience. If you decide to run boosted posts or Facebook ads, be sure you identify your target audience and that the content you create is specific and relatable to them.

Other Social Media Platforms

After LinkedIn and Facebook, the other major social media platforms offer different opportunities that tend to be less impactful on your bottom line. That doesn’t mean that you should ignore them, but your goals should adjust and shift depending on the social media platform you’re using, including Twitter, Instagram, and YouTube.

Instagram and Twitter are useful as supplemental platforms, Instagram links with Facebook and Twitter are great places for sharing information and keeping up with the latest industry news from a variety of sources, even if you don’t tweet much yourself.

YouTube, on the other hand, offers unique opportunities to create video content that can help grow your audience and provide answers to questions that you find your customers commonly asking. Videos are a great way to connect on a more personal level with your customers.

Social Media Roundup

Social media isn’t for everyone, it can be time-consuming and not as effective as other marketing endeavors if you’re not comfortable or confident using it. However, unlocking the potential of social media can be more effective at growing your agency faster than many other marketing channels. Whether you're starting out or already an established agent that isn’t using social media, these tips can help set you up for success in new and exciting ways.